Jarred McGinnis
Our stylised, Americana-infused landscape for the internationally-acclaimed author and live literature innovator
Gold dust
The redesign of Jarred’s digital residence was timed to coincide with the publication of his now globally-lauded debut novel The Coward.
Our reappraisal of the site involved a restructuring of the content, a rejuvenation of the aesthetic, and the creation of a billboard-esque landing page to celebrate the book’s formal announcement.
A dusty, sun-bleached, Americana-inspired palette complements the monochrome melodrama of Moret, a typeface influenced by 20th century European sign painting. The more sedately charismatic IvyPresto provides a literary anchor to such typographic theatre, ably supported by the uppercase municipality of PT Root UI.