Jen Calleja
Our elegant and expressive redesign for the endlessly-gifted author, literary translator and publisher
Moving with the times
Whilst there was nothing wrong per se with the original site we built half a decade prior, Jenβs own growth as a writer, translator and musician called for a new approach to distilling to the world who she was and what she does, and funnelling a broader range of content into a diverse portfolio that would still feel cohesive and logical.
Bolder strokes
We worked with Jen to pare a dozen or so areas of her work into four distinct parts, using colour to accent this visually. Following a bolder aesthetic that still centred around the written word, we designed the landing page as an oversized text summary of Jenβs main achievements. Each subsequent page has the flexibility to present featured work within an expressive flow of projects, with a more uniform grid of archival work below.
This new approach swept aside the lack of hierarchy that had begun to muddle Jenβs previous site, and created an orderly yet cultured approach to a growing body of work.
π The site was Typewolfβs βSite of the Dayβ in March 2020.