Monorail Music

The task of migrating from Monorail’s previous platformless, hand-coded site to something new was always going to be a huge undertaking for all involved. Via an extensive period of consultation, we put together the team’s dream list—full of both expanded admin and customer-facing functionality. This step also required us to navigate how we could best recreate some of the very idiosyncratic functional mannerisms of the previous site.

Aesthetically, the order of the day was for something bright and neutral, but with flourishes reflective of replicating a beloved indie shopping experience in the digital ether. Typographically, the warm, clean geometric strokes of Navigo aimed to mirror the sense of community that the physical shop represents, whilst also having a dash of classic, utilitarian signage to it. This links back to the Milngavie Monorail—the erstwhile transportation network that inspired the shop’s name—and was a theme we furthered with the double-line motif used throughout the site, as a subtle nod to the outline of a single railway track.